Business Analysis Fundamentals

Structured thinking for business decisions. Built from BABOK knowledge areas, delivered in plain language with audience-specific examples for clinic owners, employees, and suppliers.

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Structured thinking for business decisions. Built from BABOK knowledge areas, delivered in plain language with audience-specific examples for clinic owners, employees, and suppliers.

A practical course in business analysis — not certification prep, but the real thinking behind every good decision.

1 Before You Start

Why these courses exist, what to expect, and how to evaluate whether this is right for you.

1.1 About These Courses and Why We Built Them

The manifesto. Who we are, why these exist, and the standard you should hold us to.

2 What Business Analysis Actually Is

Strip away the jargon. BA is just structured thinking about problems before you spend money or time on solutions.

2.1 You Already Do This — You Just Don't Call It That
2.2 The Six Questions That Drive Every Good Decision
2.3 Why Most {{businesses}} Skip This (And What It Costs Them)
2.4 The BABOK Framework in Plain Language

3 Understanding Where You Are

Before you change anything, understand what you're working with. Current state, future state, gap analysis, and risk.

3.1 Mapping Your Current State — Without Lying to Yourself
3.2 Defining Where You Want to Be
3.3 Gap Analysis — The Distance Between Here and There
3.4 Is This Even the Right Problem to Solve?
3.5 Assessing Risk Like an Adult

4 Asking the Right Questions

The quality of your decisions depends entirely on the quality of the information you gather.

4.1 Why Asking "What Do You Need?" Is a Terrible Question
4.2 Five Ways to Gather Requirements That Actually Work
4.3 Listening to {{stakeholders}} — What They Say vs. What They Mean
4.4 Confirming What You Heard
4.5 Managing Disagreement Without Drama

5 Defining What "Done" Looks Like

Turn vague ideas into specific, testable statements about what you need.

5.1 The Difference Between a Goal, a Requirement, and a Wish
5.2 Writing Requirements That a Stranger Could Execute
5.3 Functional vs. Non-Functional — What It Does vs. How Well It Does It
5.4 Prioritization — Because You Can't Do Everything at Once
5.5 How to Know When Your Requirements Are Good Enough

6 Evaluating Whether It Worked

Most people implement something and never measure whether it actually solved the problem.

6.1 Defining Success Before You Start
6.2 Measuring What Matters (And Ignoring What Doesn't)
6.3 The Post-Implementation Review Nobody Does
6.4 When to Iterate, When to Pivot, When to Kill It
6.5 Building a Culture of Measurement in Your {{business}}

7 Putting It All Together

Apply the full BA cycle to a real decision relevant to your role.

7.1 A Complete Walkthrough — {{example_decision}}
7.2 The One-Page Business Analysis Template
7.3 Common Traps and How to Avoid Them
7.4 When to Do This Yourself and When to Hire an Analyst
Course Overview
  • 7 modules
  • 29 lessons
  • Moderate complexity

For Employees For Clinic Owners For Suppliers

Gaslighting-Free Built From Our Data Original Methodology
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