Courses & Programs
Practical courses for business owners and professionals, plus hands-on training programs in medical aesthetics.
Browse CoursesHow You Got Here
If you found these courses, it is almost certainly because you were looking for them. You searched for something specific — how to start a clinic, how to evaluate a business decision, how to understand the numbers behind your operation — and your search brought you here.
That is by design. We have deliberately not marketed these courses outbound. No ads, no funnels, no "free masterclass" bait-and-switch. Two reasons:
1. Information Inflation
If the information in these courses is accurate — and we have done our best to ensure that it is — then its value decreases as more people have access to it. A competitive advantage shared with everyone is no longer an advantage. We have intentionally kept distribution narrow so that the people who find this material can actually benefit from it. This is also why the courses are priced the way they are.
2. Self-Selection Filters for Seriousness
The people who find these courses through their own research are the people most likely to do something with them. You were not sold on this. You were not retargeted. You were not guilted into a webinar that pitched a course at the end. You arrived here because you went looking for answers to a real question — and that intent is the single strongest predictor of whether you will actually apply what you learn.
We would rather have 50 students who searched for this material and arrived ready to use it than 5,000 who clicked an ad and never opened Module 1.
These courses exist for people who are already thinking critically about their business. If that is you, you are in the right place. Browse what is available, evaluate whether it serves a specific need you have right now, and proceed only if the answer is yes.
Courses
Advanced Clinical Sales Strategies (Half Day)
Maximize revenue and client satisfaction with training designed for aesthetic professionals who want to strategically grow their clinic’s income while providing meaningful value. Learn how to thoughtfully integrate multi-revenue opportunities, upsell services, and offer value-adds that genuinely benefit your clients.
Advanced Laser Skincare Training
Bridge the gap between basic training and true laser mastery with this advanced program. Designed for aesthetic professionals, this course equips you with the skills and confidence to deliver highly effective treatments while setting your practice apart.
Advanced Laser Tattoo Removal (PMU)
Refine your skills in permanent makeup tattoo removal with this specialized training for aesthetic professionals. Learn to safely and effectively remove PMU while preserving skin integrity and achieving predictable results for your clients.
Financial Metrics That Actually Matter
Most business advice throws metrics at you without asking what you are actually trying to do. This course starts with your goals and works backward to the numbers that serve those goals — and explicitly tells you which ones to ignore.
How to Actually Grow Your Aesthetic Business
A practical roadmap for scaling microblading studios, permanent makeup practices, skincare clinics, and injectable clinics from startup through maturity. Covers cash preservation, capital investment timing, service mix strategy, and the financial milestones that signal readiness for each growth stage.
How to Choose and Manage Your Domain Name
Everything a business owner needs to know about selecting, purchasing, and protecting a domain name. Covers registrar selection, .ca vs .com decisions, DNS fundamentals, and the security practices that prevent you from losing your most important digital asset.
How to Compete in a Cash-Dominant Market
A practical guide for clinic owners and service-based business owners who compete against operators that prioritize cash transactions. Understand the real economics of cash-dominant businesses, why their pricing looks lower, and how to position your legitimate operation as the stronger long-term choice.
How to Name and Register Your Business in Canada
A practical guide to choosing a business name that is legally available, strategically sound, and properly registered. Covers NUANS searches, provincial corporate registries, federal trademark searches, and the difference between legal names, operating names, and trade names.
Internal Security, Fraud Prevention & API Monitoring
Protect your business from financial fraud, unauthorized payment processor changes, and data theft. Learn auditing practices, bank account monitoring for Stripe and Square, and how to configure API monitoring checks that alert you to unauthorized modifications.
Microneedling
Take your microneedling skills to a professional level with training designed for aesthetic practitioners ready to expand their treatment capabilities. Learn classic microneedling protocols, advanced multi-modal approaches, and how to combine treatments for optimal results.
Multi-modal Treatments
Transform your treatment approach with advanced multi-modal training designed for aesthetic professionals. Learn how to combine treatments strategically, create signature protocols for your practice, and deliver enhanced, results-driven experiences for your clients.
Own Your Phones: Build a DIY Replacement for Weave, Podium & Birdeye
Complete step-by-step course to build your own missed call text-back, call popup, IVR, voicemail transcription, and review automation system — for under $50/year. Replace $500/month phone SaaS platforms like Weave, Podium, and Birdeye. Works with or without porting your phone number. Designed for small business owners with zero coding experience.
Planning and Contracting a Commercial Fitup
Everything you need to know about planning, budgeting, and contracting a commercial fitup for an aesthetics clinic or healthcare practice in Ontario. From permits to payment schedules, holdbacks to liens, and managing contractors through to substantial completion.
Pricing Strategy & Economic Indicators for Aesthetics Businesses
Learn how to read the economy, understand the indicators that affect consumer spending on aesthetics, and build a pricing strategy that responds intelligently to market conditions. Covers CPI, Bank of Canada rate decisions, local market data, cost-based and value-based pricing, when to raise prices, and how to monitor price sensitivity through your own booking data.
Setting Up Microsoft 365 for Your Organization
A practical guide to configuring Microsoft 365 for small and mid-size organizations — from licensing through security hardening, with shared email best practices.
Advanced Laser Tattoo Removal — The PMU Provider's Perspective
A comprehensive course bridging the knowledge gap between permanent makeup providers and laser technicians. Covers pigment science, color theory, wavelength selection (PicoWay), treatment planning, complications, aftercare, and clinical pearls — all from the PMU provider's perspective. Developed by Ivonne Sanchez, PMU Artist & Educator.
Business Analysis Fundamentals
Structured thinking for business decisions. Built from BABOK knowledge areas, delivered in plain language with audience-specific examples for clinic owners, employees, and suppliers.
Elements of a Contract
Understand the foundational building blocks of every commercial contract — offer, acceptance, consideration, capacity, legality, and intention to create legal relations. Ontario-specific context with practical examples from aesthetics and healthcare businesses. This course is cross-referenced by the commercial lease negotiation and fitup contracting courses.
Negotiating a Commercial Lease
A practical guide to understanding, negotiating, and signing a commercial lease in Ontario. Covers net vs gross leases, common additional rent traps, tenant improvement allowances, exclusivity clauses, assignment and subletting, and critical dates. Tailored for aesthetics clinic and healthcare practice owners.
SEO for Local Business — What Actually Works
A practical course built from real experience, not theory. Learn how search works, what drives local visibility, and how to tell the difference between what matters and what's a waste of your money.
Setting Up Google Workspace for Your Organization
A comprehensive guide to setting up, securing, and managing Google Workspace for your organization. Covers licensing, domain setup, email authentication, security hardening, and day-to-day administration.
How to Hire a Lawyer
You are not hiring an expert to stop thinking. You are hiring an expert to think better.
AI and Answer Engines — What Business Owners Actually Need to Know
How AI-powered search and answer engines are changing how customers find businesses — and what you can actually do about it. Covers ChatGPT, Perplexity, Google AI Overviews, and how to evaluate AI service providers.
How to Hire a Bookkeeper
Clean books aren't optional — they're the foundation of every financial decision you make. This course teaches you when DIY bookkeeping stops making sense, what to look for in a bookkeeper, how to set expectations, and how to make sure the handoff to your accountant actually works.
How to Hire an Accountant
Bookkeeping, accounting, and tax preparation are three different jobs.
How to Hire a Marketing Agency
Most agencies sell execution and call it strategy. This course teaches you to tell the difference.
How to Hire a Social Media Influencer
The influencer's real product is their audience's trust — and you're renting it.
How to Hire an Ad Buyer
Ad buying is a technical discipline with measurable outcomes. No reason to accept vague reporting.
Close the Loop
When you hire a professional to act on your behalf, the engagement doesn't end when they say done.
Should You Buy That Device?
A structured analytical framework for evaluating medical aesthetic device acquisitions. Work through it with a real device you're considering and come out with a defensible go/no-go decision backed by numbers, not sales pitches.