Device Negotiation Coaching

Get expert guidance on medical aesthetic device pricing. Know what to ask for and how to ask for it.

Learn How
Considering a Device Purchase?
Get in touch to discuss your situation. We'll let you know if we can help.
Get in Touch

Know What Your Device Should Actually Cost

Sticker price is never the real price. We'll help you understand what to ask for and exactly how to ask for it.

Insider Knowledge

Negotiate from a Position of Knowledge

As a clinic operator and Key Opinion Leader, Ivonne has purchased and negotiated her own devices. She'll share what she's learned so you can walk into your next conversation with your rep prepared.

  • Know the difference between sticker price and real price
  • Understand how rep incentives and quarterly quotas work
  • Get specific language and scripts to use with your rep
  • Learn which levers to pull: trade-ins, service contracts, training bundles
  • Based on real transactions, not theory

What You Get

A pricing analysis, a negotiation strategy, and the exact scripts and talking points to send to your rep.

You handle the conversation. We make sure you know what to say.

How It Works

Three simple steps to a better deal

1
Share Your Situation

Tell us what you're looking at: new purchase, lease renewal, or upgrade. We'll review the details and identify opportunities.

2
Get Your Strategy

You receive a pricing analysis, a negotiation plan, and ready-to-use language to send to your rep.

3
Have the Conversation

You talk to your rep with confidence, knowing what's reasonable to ask for and how to frame it.

By Manufacturer

Select a manufacturer to learn more about their devices and pricing dynamics

Candela Medical

GentleMax Pro Plus, Nordlys, PicoWay

Hydrafacial

Syndeo, Perk

Cynosure

Elite iQ, PicoSure Pro, SculpSure

Cutera

Excel V+, truSculpt, Secret RF

Lutronic

Genius, Hollywood Spectra, Ultra

Sciton

JOULE, BBL Hero, MOXI

Alma

Soprano Titanium, Harmony XL Pro, Accent Prime

Cartessa Aesthetics

Motus AZ+, Virtuel, Deka

Pricing

Simple, straightforward

Negotiation Coaching

$2,000

flat fee

  • 60-minute strategy call
  • Pricing analysis for your device
  • Written negotiation strategy
  • Ready-to-send language for your rep
Comprehensive Package

$2,000 + 10%

of documented savings

  • Everything in Negotiation Coaching
  • Ongoing support through the process
  • Contract review & red flag identification
  • Trade-in & financing guidance
  • Service contract review

The 10% success fee only applies to the Comprehensive Package and is based on the documented difference between the original quote and your final price. If the coaching alone gets you where you need to be, that's all you pay.

Frequently Asked Questions

Ivonne has purchased and negotiated devices for her own clinic. Over the years, you learn how pricing actually works: manufacturer incentive structures, seasonal timing, what's negotiable and what isn't. That experience is what informs the guidance.

Not at all. You're the one having the conversation. We just help you prepare. Asking informed questions and making reasonable counteroffers is a normal part of any significant purchase. Reps expect it.

Yes. Lease renewals, buyouts, trade-ins, and service contract renegotiations are all situations where having better information helps. Renewals in particular, many clinics simply accept the first offer without realizing there's room to discuss terms.

That's a great starting point. Share your quote and we'll walk through it with you: what looks standard, what might have room, and what questions to ask. The Negotiation Coaching session is designed for exactly this.

Our deepest expertise is in the Canadian and North American market, but pricing structures are similar across regions. Contact us to discuss your specific situation.

Considering a Device Purchase?

If you're evaluating a new device, renewing a lease, or just want a second opinion on a quote, we're happy to talk through your options.

Get in Touch