How to Hire a Social Media Influencer
The influencer's real product is their audience's trust — and you're renting it.
Start LearningThe influencer's real product is their audience's trust — and you're renting it.
1 Before You Start
Why these courses exist, what to expect, and how to evaluate whether this is right for you.
1.1 About These Courses and Why We Built Them
The manifesto. Who we are, why these exist, and the standard you should hold us to.
2 What an Influencer Is
Creator vs influencer vs ambassador, metrics, scale, trust.
2.1 Creator vs Influencer vs Ambassador
2.2 Followers Are Not Reach
2.3 Micro vs Macro vs Nano
2.4 Renting Trust
3 Before You Hire
Goals, readiness, budget, legal.
3.1 What's Your Goal?
3.2 Product Must Be Ready
3.3 Budget Reality
3.4 Legal Requirements
4 How to Find and Evaluate
Alignment, engagement, partnerships, media kit, outreach.
4.1 Audience Alignment
4.2 Engagement Quality
4.3 Past Partnerships
4.4 Media Kit and Analytics
4.5 How to Approach
5 Red Flags
Fake followers, disclosure, single posts, analytics, demographics, competitors.
5.1 Bought Followers
5.2 No Disclosure
5.3 Post Once for $X
5.4 Won't Share Analytics
5.5 Demographics Mismatch
5.6 Promoted Competitor
6 Structuring the Deal
Deliverables, compensation, approval, rights, payment.
6.1 Deliverables
6.2 Compensation Models
6.3 Content Approval
6.4 Usage Rights
6.5 Payment Terms
7 Measuring Results
Tracking, timing, partnerships, diagnosis, roster.
7.1 Tracking Links
7.2 The 48-Hour Window
7.3 Long-Term vs One-Off
7.4 When It Didn't Work
7.5 Building a Roster
Course Overview
- 7 modules
- 30 lessons
- Moderate complexity
365-day access
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