Glossary of Terms
Definitions for common industry and technology terms used throughout IVONNE®'s programs and services.
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Glossary of Terms
Definitions for common industry and technology terms used throughout our programs and services.
| Term | Definition |
|---|---|
|
Client Acquisition Cost
CAC |
Our investment in reaching new clients like you through advertising and outreach. |
|
Client Lifetime Value (CLV/LTV)
client lifetime value |
The long-term relationship we build with you as a valued client over many visits. |
|
Client Credit / Account Balance
credit |
Money or treatment value stored on your account for future use. |
|
Pre-Authorization / Deposit
pre-authorization |
A deposit or card hold that secures your appointment time, often applied to your final payment. |
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Reach out to our team if you have questions about any of these terms.